Matt Eley

1. As a young person, what did you imagine your future might look like and when did creativity first feel like more than just something you enjoyed?
As a young person, I always imagined a future that was visually driven, though I did not yet have a language for what that meant. I knew I was drawn to making things, arranging, refining, shaping, but for a long time creativity felt like an instinct rather than a destination. It became more than just enjoyment when I realised I was using it to make sense of the world, not just decorate it. At that point it became a way of thinking and processing, so from my early teens I geared my education towards navigating a path to being a full-time creative.
2. Typography has long featured in your work. Do you remember when words, letters, or visual language first began to resonate with you emotionally?
Words, numbers and letters resonated with me before images did. I became aware early on that language could wound, comfort, define, or distort, sometimes all at once. Typography made that visible. Seeing how a word could change meaning through spacing, weight, size, colour and context revealed that language was not neutral. It carried emotion, power, and memory. That discovery stayed with me and eventually became central to my work.

3. Before fully embracing fine art, you ran a design agency. How did working within commercial constraints shape your discipline and eye?
Running a design agency for nearly 30 years sharpened my discipline significantly. Commercial constraints force clarity. You learn how to strip ideas down, how to communicate effectively and efficiently, how to make decisions quickly and justify them. It trained my eye to recognise balance, hierarchy and restraint. These skills still underpin my work today. Even now, that discipline acts as a structural backbone, even when the content is more emotional or unresolved.
4. What did design give you and equally, what did it limit that eventually pushed you toward a more personal artistic practice?
Graphic design gave me precision, problem solving skills, and an understanding of audience. But it also imposed boundaries around safety, legibility and approval. Global brands are very risk adverse, and over time those limits can become suffocating. I realised I was spending more energy negotiating meaning than expressing it. Fine art offered space to let ambiguity exist, to say something without needing to resolve it or sell it.
5. Your use of text often feels both precise and emotive. How do you approach typography as a carrier of feeling rather than function?
I believe typography is the fastest route to emotional engagement. Rather than asking viewers to decode images or wait for feelings to slowly emerge, I want language to confront them directly. A phrase can strike first and resonate later. In an age where words are endlessly reproduced, politicised, and skimmed on screens, I slow them down by hand painting them, giving language physical weight and presence again. I believe the emotional force of words persists. A single line of text can act as a mirror, inviting viewers to recognise their own love, loss, hope, or regret within it.


6. Was there a moment when you knew it was time to step away from agency life and commit fully to your own voice?
There wasn’t a single dramatic moment. It was a slow accumulation of friction. I noticed that my personal work carried more urgency than my professional output. Eventually, it felt dishonest to keep my own voice compartmentalised. Stepping back was not about rejecting design. It was more about reclaiming authorship.
7. Looking back, how do you think your background in design continues to inform the structure, clarity, or restraint in your work today?
Design still governs the core of my work, I think it always will. Even when the surface feels loose, raw or damaged, there is an underlying order holding it together. That tension between control and erosion is intentional. Design taught me when to stop, when to leave space, and when not to over explain. Restraint, for me, is an ethical choice as much as an aesthetic one.

8. Standing where you are now, how close does your current practice feel to the creative life you once imagined and how has that vision changed? Any upcoming exhibitions or showcases we can talk about?
I am closer now than I ever expected to be, though the vision has matured. I once imagined creativity as freedom from all limits. Now I understand it as the freedom to choose which limits matter. My practice feels aligned with that understanding. I get a huge amount of support from the gallery curators which I am grateful for. At the moment I am finishing some work for a group show at George Gallery in Brighton that opens at the end of January. I’m also preparing a small collection for Kell Art in East London. I always have a few commission in progress as well, you’d be amazed how many people have got something they want to say…










